Food Market and Business

Food marketing is defined as the activities that take place within the food systems between the farm gate and the end consumer. This includes processing, wholesaling, retailing, food service, and transportation functions and excludes all functions performed by producers on the farm. A food business is any undertaking, whether carried out for profit or not, and whether public or private, involved in any of the following: preparation, processing and packaging of food.

The four components of food marketing are often called the "four Ps" of the marketing mix because they relate to product, price, promotion, and place. One reason food manufacturers receive the largest percentage of the retail food dollar is that they provide the most differentiating, value-added service. The money that manufacturers invest in developing, pricing, promotion, and placing their products helps differentiate a food product on the basis of both quality and brand-name recognition. Overall, the marketing mix can add value to a food organisation's product.

    Related Conference of Food Market and Business

    December 08-08, 2021

    14th World Congress on Food Chemistry and Food Microbiology

    Amsterdam, Netherlands
    December 13-14, 2021

    6th Global Food Security Food Safety and Sustainability

    Vancouver, Canada
    January 10-11, 2022

    World Summit on Food and Agricultural Engineering

    London, UK
    February 21-22, 2022

    2ndWorld Plant and Soil Science Congress

    Paris, France
    March 02-03, 2022

    16thInternational Conference on Food Microbiology

    Edinburgh, Scotland
    March 02-03, 2022

    13th Global Summit on Aquaculture & Fisheries

    Osaka, Japan
    March 02-03, 2022

    9th International Conference on Food Safety and Health

    Edinburgh, Scotland
    March 09-10, 2022

    31st World Conference on Food and Beverages

    London, UK
    April 04-05, 2022

    3rd Annual Congress on Plant Biology & Agricultural Sciences

    Melbourne, Australia
    April 18-19, 2022

    International Conference on Food Tech

    Toronto, Canada
    April 25-26, 2022

    25th Euro-Global Summit on Food and Beverages

    London, UK
    May 04-05, 2022

    5th European Food Science Congress

    Paris, France
    May 06-07, 2022

    Global summit on Agriculture & Organic farming

    Melbourne, Australia
    May 16-17, 2022

    International Conference on Food Science and Nutrition

    Amsterdam, Netherlands
    May 18-19, 2022

    2nd European Conference on Aquaculture and Fisheries

    Basel, Switzerland
    May 25-26, 2022

    3rd European Food Chemistry Congress

    Montreal, Canada
    June 09-10, 2022

    4th Global Summit on Food Science, Nutrition and Technology

    Singapore City, Singapore
    August 01-02, 2022

    3rd World Congress on Food Science and Biotechnology

    Zurich, Switzerland
    August 08-09, 2022

    17th International Conference on Agriculture & Horticulture

    Zurich, Switzerland
    August 16-17, 2022

    International Congress on Water Pollution and Aquatic Life

    Zurich, Switzerland
    August 24-25, 2022

    International Conference on Food Microbiology

    London, UK
    October 05-06, 2022

    26th International Conference on Food Technology & Processing

    Zurich, Switzerland
    October 24-25, 2022

    8th Global Summit on Plant Science

    Dublin, Ireland
    October 28-29, 2022

    26th International Conference on Food Fraud & Safety

    Vancouver, Canada

    Food Market and Business Conference Speakers

    Recommended Sessions

    Related Journals

    Are you interested in